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<text id=89TT3332>
<title>
Dec. 18, 1989: It's Not Easy Being Green
</title>
<history>
TIME--The Weekly Newsmagazine--1989
Endangered Earth Updates
Dec. 18, 1989 Money Laundering
</history>
<article>
<source>Time Magazine</source>
<hdr>
ENVIRONMENT Page 60
It's Not Easy Being Green
</hdr>
<body>
<p>By Glenn Garelik
</p>
<p> "Think Globally, Act Locally" was the watchword of
environmental activism from its beginning in the '60s. That
advice is as appropriate now as it was then. Just as the Green
movement started more than two decades ago not with governments
but at the grass roots, so today it is individuals who must
occupy the front lines in protecting the environment. Over the
years, droughts, energy crunches and garbage strikes have
stimulated common-sense approaches to conserving resources and
minimizing waste. It is time to begin applying these lessons in
ordinary times as well as in emergencies.
</p>
<p> The easiest, most direct way for people to make a
difference is to watch what they throw away. Every year more
than 220 million trees are cut down just to make U.S.
newspapers, the majority of which are tossed into the trash.
Americans discard enough aluminum cans each year to rebuild the
entire U.S. commercial airline fleet four times over. Quite
obviously, says Earth Day 1990 chairman Denis Hayes, "the answer
to the solid-waste problem is not figuring out some way to
compact it or to incinerate it; the answer is to reduce it."
</p>
<p> Environmentalists can suggest a multitude of ways to do
that: recycle paper, aluminum, tin, glass, motor oil and car
batteries. Reuse bottles, containers and shopping bags, or at
least choose paper bags over plastic at the supermarket. And do
not be fooled by the BIODEGRADABLE label on some new plastic
products. They may not in fact break down, and those that do may
take as long as 500 years. When something tears, wears or
breaks, repair it instead of replacing it.
</p>
<p> While the contents of the trash can are easy to see, the
all-but-invisible fumes that pour out of automobile tail pipes
are just as damaging to the environment. Every time Americans
climb behind the wheel, they make their own personal
contribution to the global-warming threat. Here again, a gradual
modification of life-style can make a dramatic difference. When
possible, use mass transit and support its development and
expansion. For short distances, consider using a bicycle; it is
excellent aerobic exercise. And, as in the energy-short 1970s,
buy more fuel-efficient autos and carpool to work.
</p>
<p> People also put carbon into the air when they heat homes
with oil or natural gas, or use electricity that comes from
burning fossil fuels. Household conservation tips should be
familiar: close off unused rooms, seal up cracks and openings,
and insulate roofs. Look at the energy-efficiency rating when
buying appliances. And one more idea that few people know about:
replace ordinary incandescent light bulbs with
"compact-fluorescent" models sold by major light-bulb
manufacturers. They can give off the light of a 60-watt bulb
while using only 15 watts of electricity. These fluorescent
bulbs cost at least $10, but they last ten times as long as
conventional models and will pay for themselves by lowering
electricity bills.
</p>
<p> Conserving water is just as important as saving energy.
Only 3% of the world's water is fresh, and 75% of that is locked
away in glaciers and the polar ice caps. The scramble for what
is left is growing ever more intense, as the water table falls
and toxic chemicals make some supplies undrinkable. Saving the
precious liquid can be simple: use a water-conserving shower
head, which can reduce consumption by more than half. For
older-model toilets, put a brick or two in the tank, since they
use 7 gal. of water per flush. Better yet, install a new
ultra-low-flush toilet that can cut water use as much as 80%.
</p>
<p> And do not think that the toxic-waste mess is all the work
of big bad industry. The average homeowner uses more pesticide
and chemical fertilizer per acre of lawn than farmers do on the
same amount of land. Cut back on these potent pollutants as well
as nonbiodegradable detergents, cleansers and solvents. An
attractive alternative to buying chemical fertilizer is to
compost fallen leaves and lawn clippings, which now constitute
18% of all municipal solid waste.
</p>
<p> People may think they can change only their own
life-styles, but their influence extends far beyond their homes,
cars and offices. Americans can put their money where their
ideals are by investing in companies that respect Mother Nature.
Several mutual funds have been set up to buy shares only in
corporations judged to follow the Valdez Principles, a set of
guidelines for environmentally sound practices. Most important
of all, Americans, like the citizens of all democracies, have
the ultimate political power to enforce their will. If they are
anxious to have a cleaner, safer, healthier environment for
themselves and their children, they can vote for political
candidates who seem to share that sense of urgency. </p>
</body>
</article>
</text>